Blog & Video
How to Think Like a Backer and Grow Your Campaign's Email List
When you're just starting out, getting people to sign up for your email list can seem like a difficult task. But by thinking like a backer with the right tactics, you can increase your email list signups and ensure a strong start to your crowdfunding campaign. Make your signup forms easy to find, offer incentives to sign up, and promote your list wherever you can.
4 Things Board Game Exhibitors Do Better Than Their Video Game Counterparts
Tabletop Gaming Live gave me an opportunity to flip the script from the last post and to look instead at four areas where tabletop game exhibitors excel against their videogame counterparts.
4 Things Video Game Exhibitors Do Better Than Their Board Game Counterparts
While most board game companies won't ever exhibit with stands at the scale of those at Gamescom, there's still a lot that we can learn from our counterparts in the digital realm. Here are four (and a half) things video game exhibitors are doing better than board games at trade shows.
7 Simple Ways to Improve Your Board Game Booth
Last month I attended UK Games Expo. It was a great weekend of meeting new people, attending seminars, and playing games.
As I roamed the trade halls, I noticed the same recurring problems with booths that kept exhibitors from being the best they could be.
With GenCon coming up and Essen on the horizon, here are seven simple ways that tabletop game exhibitors can improve their convention presence.